Project Description

In November 2015, I joined a panel of experts from various different industries including IBM and Hootsuite, to share strategies and case studies on how to successfully launch an Influencer Outreach program and engage with a community in a B2C environment. Leading up to the webinar, ‘How to Develop an Influencer Marketing Strategy‘ I co-hosted a #hootchat (Twitter chat) a week before the webinar with Hootsuite, to kick start the discussion, drive engagement, and encourage people to tune in to the webinar the following week to learn more.

I come in around the 33:00 mark in the webinar video below:


Hootsuite webinar speakers